Thinking big and starting small is not the problem. Starting in the wrong place is. Four questions every electrification journey has to answer before the first order is signed.
EUlectrify Insights
What we learn from Europe’s electrification market
Points of view, field notes, playbooks and data from our conversations with fleets, shippers, suppliers, cities and investors. Organised around the five questions every electrification journey has to answer.
Why now?
Who and what is driving the shift to electric logistics: shippers, customers, regulation, cities and competition.
- Shippers set the pace: why waiting for carriers is not a strategy · Point of view
- From policy to execution: cities as orchestrators of zero-emission logistics · Point of view
Where to start?
Readiness, operational requirements and a roadmap, before the first truck is ordered.
- Start smart, scale fast: how to go faster by taking the first steps more carefully · Point of view
- Fleet electrification doesn't start with the truck · Point of view
How to finance?
TCO, CapEx versus OpEx, subsidies and new ways to share risk.
- 83% in one day: subsidy is a means, not a strategy · Point of view
- Finance the system, not the truck: four lessons on financing electrification · Field notes
- Avoiding heavy CapEx in fleet electrification · Playbook
How to scale?
Depots, grid capacity, energy and shared infrastructure that grow with the fleet.
- Why every supply chain organisation needs a Chief Energy Officer · Point of view
- Logistics real estate is becoming energy infrastructure · Field notes
Who to trust?
Choosing partners in a fragmented market: ecosystems, neutrality and structured sourcing.
- Electrification is not a technology problem. It is a market problem. · Point of view
- From need to request: how a structured electrification tender works · Playbook